Globalization and Culture: Global Melange by Jan Nederveen Pieterse

Globalization and Culture: Global Melange



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Globalization and Culture: Global Melange Jan Nederveen Pieterse ebook
Publisher: Rowman & Littlefield Publishers, Inc.
Page: 196
ISBN: 0742528022, 9780742528024
Format: pdf


Posted 14th July 2012 by Kelly McLaughlin. Globalization and Culture: Global Mélange (Second Edition.). This means that the product or service may be tailored to conform with local . Nederveen Pieterse, J 2004, 'Globalization: consensus and controversies', Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., pg.9. [1] Jan Nederveen Pieterse, Globalization and Culture: Global Mélange (2nd ed. Mass Media and National Development: The Role of Information in the Developing Countries. Rowman & Littlefield Publishers. Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., p.10. Glocalisation is “A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market. Nederveen Pieterse, J 2004, ' Globalisation: consensus and controversies', Globalization and culture: global melange, Rowan & Littlefield, Lanham, Md., pp.